Swagger Diariez is a new life style brand that was started by showcasing my fashionable, fresh and unique designs with an edge. With the emphasis being on the labels ability to achieve balance he youth life and style. The style is the almost vintage and still very modern, colorful, fresh, ready to wear and the current free street style (exactly what the current fashion and clothing scene is focused on). Swagger Diariez is just colorful and youthful.
The name Swagger Diariez was derived with thru taking the following definitions in consideration. Swagger means to move in with confidence, sophistication and to be cool. Swagger also means to conduct one’s self in a way that would automatically earn respect. To dress in a very stylish and quickly fashionable way would suggest one has swagger.
Furthermore it is how one presents him or herself to the world. Swagger is also shown by how the person handles a situation. A diary is defined as a recording of one’s inner thoughts and emotions. What one can use to vent their emotions or encounters and feelings. And so eventually a place where someone else could go to read and realize the past thoughts of the previous user. So given the above definitions it is very clear how the two words link, as they both carry an element of one’s personality, experience, attitude, individuality and most important of them all how one chooses to express feeling and emotions and characters that sets him or her apart. In general terms Swagger Diariez is all about embracing all of these differences, diversity and most of all the youth’s tool to freedom of expression. And so inspired by all this (clothes, music, and attitude) and the fact that fashion is more just clothes, that it’s a life style, the introduction of the customers to a way of life.